Your Google search traffic is flat. Your competitor’s article got cited in a ChatGPT response yesterday. You just realized that most of your target audience isn’t using Google anymore—they’re asking ChatGPT “What’s the best X for my situation?” and accepting whatever answer comes back first. The problem isn’t your content…
Generative search is no longer a side channel. With ChatGPT search broadly available since February 5, 2025, and Google AI Overviews reaching more than 1.5 billion users per month, brands now have to compete for visibility inside direct answers, not just blue links. For small and mid-sized businesses, this creates…
AI Lead Generatie: 10 Slimme Geheimen om Meer Leads te Krijgen met Minder Werk Iedereen wil meer leads. Vrijwel geen enkel bedrijf zegt ooit: “We hebben eigenlijk al genoeg pipeline.” Toch gaat het in de praktijk vaak mis op precies hetzelfde punt. Bedrijven willen groeien, maar hun leadgeneratie is te…